Evaluate a public service announcement

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Reference no: EM132170424 , Length: 3 pages

Assignment

In this essay, you will be building on your descriptive writing skills to evaluate a public service announcement (PSA). You will need to use evaluation moving forward in your essays to make judgements about what you are writing about and to assess the research/sources you use in your writing.

A PSA, or public service announcement, is exactly what it sounds like: an announcement to the public designed to raise awareness about a subject. A PSA does not work if it does not in some way appeal to the audience. In this assignment, you will be evaluating ONE of the following PSAs to answer this question: Why or why not was the PSA effective?

Assignment Requirements

The PSA should be cited in your essay in proper APA format with in-text citations and a reference. Then, you will need to evaluate the advertisement for these categories (at least one paragraph for each category). You may use the questions as a guide for what to put in the essay:

- Structure
o How was the PSA structured? How did the PSA develop from beginning to end? In what way did the structure of the PSA draw you into it?

- Purpose and Message
o What do you consider the purpose of the overall PSA? In other words, why was the PSA made? What is the message of the PSA? How clearly was the PSA's message presented?
- Audience
o Who specifically was the PSA created for? How well does the PSA appeal to the audience?

Third Person Objective Writing

Please do not use first (I, me) or second (you, your) person in this essay. To remain objective, stick to third (he, she, they, one) person throughout the assignment.

- You are writing an evaluation, not an argument essay. The essay needs to include the selected PSA. The purpose of an evaluation is to objectively evaluate the subject and using third person will help you remain objective.

Length, Organization, and Grammar

The organization of this essay should follow the basic five paragraph structure. Within that structure, you should place the essay in a logical order that focuses on the elements your are evaluating. Please also keep the following things in mind:

- This essay itself should be three pages in length. The assignment should also include an APA-style title page and headers, be double spaced, written in 12 point Times New Roman font, have 1 inch margins, and include a reference page for the PSA video.
- Include the following-
o Begin with an introduction that sets up the subject you are evaluating, the specific criteria, and ends with a thesis statement highlighting your evaluation.

o Make sure that you consider all aspects of the evaluation in the body paragraphs, specifically structure, purpose and message, and audience.

o The final paragraph should be a conclusion that sums up the main points of the evaluation and offers the reader any final thoughts on the video.

- Any direct quote from the video should follow this formatting: (Company, year, time). Any paraphrase or summary from the video should follow this formatting: (Company, year). Please include citations after any evidence used from the PSA.
- Your writing should be free of punctuation, spelling, and grammar errors and contain appropriate word choice for an academic setting with clear sentence structure.

Attachment:- Evaluative Writing.rar

Reference no: EM132170424

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Reviews

len2170424

11/19/2018 2:17:28 AM

Grammar and Mechanics Writing is hard to understand because of errors in grammar, spelling, and punctuation. Word choice is inappropriate for an academic setting. Sentence structure is often unclear. Writing is sometimes difficult to understand because of several errors in grammar, punctuation, and spelling. Word choice is sometimes inappropriate for an academic setting. Sentence structure is sometimes unclear. Writing is easy to understand despite minor errors in punctuation, spelling, and grammar. Appropriate word choice is used for an academic setting. Sentence structure is mostly clear. Writing is free of almost all punctuation, spelling, and grammar errors. Appropriate word choice is used for an academic setting. Sentence structure is clear.

len2170424

11/19/2018 2:17:22 AM

APA Format Paper is missing more than two of the following or more than two of the following are not formatted correctly: a title page, headers, and is double spaced in 12 pt Times New Roman font. Paper does not include the use of evidence or lacks proper in-text citations and reference page entries. Paper is missing two of the following or two of the following are not formatted correctly: a title page, headers, and is double spaced in 12 pt Times New Roman font. Paper may be lacking evidence or does not include the use of in-text citations or reference page entries. Paper is missing one of the following or one of the following is not formatted correctly: a title page, headers, and is double spaced in 12 pt Times New Roman font. Paper includes some properly used evidence and very few errors in the use of in-text citations and reference page entries. Paper includes all of the following and is correctly formatted: a title page, headers, and is double spaced in 12 pt Times New Roman font. Paper includes well utilized evidence, in-text citations, and reference page entries.

len2170424

11/19/2018 2:17:06 AM

Content, Writing Mode, and Purpose No evaluation is present, or evaluation does not cover the specified categories. Evaluation makes positive or negative points that are relevant to the specified categories, but these lack detailed analysis. Evaluation attempts to analyze the subject. Some positive and negative points are presented regarding the specific catergories with some details to support those points. Evaluation is thorough and detailed, including an analysis of the subject. Points made reflect an unbiased approach using clear and well though-out points on the specific categories.

len2170424

11/19/2018 2:16:59 AM

Organization and Structure Writing lacks organization, lacks an introductory paragraph, body section with at least one paragraph, and concluding paragraph. Many details are not in a logical or expected order. Writing is significantly less than 3 pages in length. Writing may have some organization, but may lack an introductory paragraph, body section with at least one paragraph, or concluding paragraph. Some details are not in a logical or expected order. Writing is moderately less than 3 pages in length Writing is organized with an introductory paragraph, body section with at least one paragraph, and concluding paragraph that focus on the main idea. Some details are placed in a logical order. Writing is slightly less 3 pages in length. Writing is organized with a clear introductory paragraph, body section with at least one paragraph, and concluding paragraph that focus on the main idea. Details are placed in a logical order. Writing is at least 3 pages in length.

len2170424

11/19/2018 2:16:52 AM

Evaluation Rubric for Evaluative Writing Assignment Novice 0-10 Emerging 11-14 Competent 15-17 Exemplary 18-20 Thesis Statement (Main Idea) Thesis (Main Idea) Statement is confusing, vague or unclear. Main idea is loosely related to the paper or not present. Thesis (Main Idea) Statement is attempted with little relation to the overall topic. Some supporting details missing. Thesis (Main Idea) Statement is present and relates to the majority of the paper. Thesis (Main Idea) Statement is organized and focused on the paper. Main idea is explained in detail.

len2170424

11/19/2018 2:16:44 AM

• Include the following o Begin with an introduction that sets up the subject you are evaluating, the specific criteria, and ends with a thesis statement highlighting your evaluation. o Make sure that you consider all aspects of the evaluation in the body paragraphs, specifically structure, purpose and message, and audience. o The final paragraph should be a conclusion that sums up the main points of the evaluation and offers the reader any final thoughts on the video. • Any direct quote from the video should follow this formatting: (Company, year, time). Any paraphrase or summary from the video should follow this formatting: (Company, year). Please include citations after any evidence used from the PSA. • Your writing should be free of punctuation, spelling, and grammar errors and contain appropriate word choice for an academic setting with clear sentence structure.

len2170424

11/19/2018 2:16:36 AM

The organization of this essay should follow the basic five paragraph structure. Within that structure, you should place the essay in a logical order that focuses on the elements your are evaluating. Please also keep the following things in mind: • This essay itself should be three pages in length. The assignment should also include an APA-style title page and headers, be double spaced, written in 12 point Times New Roman font, have 1 inch margins, and include a reference page for the PSA video.

len2170424

11/19/2018 2:16:25 AM

Utilize any one of the links attached to the assignment to write five paragraphs three page APA style with reference page and citations to describe weather or not the PSA is effective. Use atleast two citations.

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