Evaluate a current marketing event

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Assignment - Marketing Event Essay

Description - Evaluate a current marketing event, strategy, or phenomenon - from a marketer's perspective. Much more than an article summary is expected; students are expected to critically evaluate the main points of the article and relate them to topics discussed in class. Articles that work well for this assignment often focus on a marketing strategy a firm has employed or plans to employ, an environmental force that will influence marketing decisions in the near future, the strategies a firm is employing in introducing a new product or service in the marketplace, special promotions a firm has designed or plans to design, and so on.

Reference no: EM133238848

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