Reference no: EM131650130

Case Discussion Brief

 1. SWOT Analysis: A SWOT is a popular way to evaluate a business or case study.  A SWOT helps you organize the case details into Strengths, Weaknesses, Opportunities and Threats.  Please use a table format, per example below, to write up your SWOT.  The SWOT should be written up on the top ½ of your first page.

STRENGTHS:  Strengths are facts about staff, managers, business products or processes that are positive.	WEAKNESSES:  Weaknesses are facts about staff, managers, business products or processes that indicate something needs to be improved.
OPPORTUNITIES:  Opportunities are facts about something positive going on outside of the business (i.e., consumer trends, new technology) from which the company could benefit.	THREATS:  Threats are facts about something potentially negative going on outside of the business from which the company might be harmed

2. Issues: Identify the key issues facing the company profiled in the case.  Please use a table to write up the issues ranked by their short term or long term implication to the business.  The issues section should be written up on the bottom ½ of your first page.

Short Term	Long Term
something the company must address quickly in the near future	something the company needs to address after it first deals with the short term issues

3. Problem Statement:  Write a concise problem statement on the short term issues. The problem statement should be written up on the bottom ½ of your first page.

4. Questions:

What factors should Harley-Davidson consider when selecting markets?

Does India qualify for the luxury and lifestyle products such as Harley-Davidson bikes?

What post-launch marketing issues did Harley-Davidson face in its initial years in India? Explain possible solutions.

Attachment:- HarleyDavidson.rar