Ethos-pathos and logos in persuasion

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Reference no: EM132729069

Ethos, Pathos, And Logos In Persuasion

Describe the advertisement that you chose.

The advertisement I chose was the charmin ultra soft commercial. It shows a family of cuddly big bears that are given human like characteristics to make it appealing and persuasive to the viewers. The commercial shows the bears can't keep their claws off the paper because of how soft it is. It also sells the toilet paper to the viewers by explaining that you don't have to use so much of it.

Describe where you saw ethos, pathos, and/or logos in action. Use specific examples of words/images within the advertisement. (You may not see all three within the advertisement).

Pathos is shown by using the cuddly bear with human characteristics to appeal to the viewers emotions. Ethos was seen when the author used the bears to convince the viewers that the toilet paper is strong enough to be used by a family of bears but soft enough for them to cuddle with. The home like setting also made it appealing.

Describe how ethos, pathos, and/or logos were used to persuade. How effective were they in persuading you?

Ethos and pathos were used to persuade the viewers that the toilet paper is soft and absorbent. I found the commercial to be cute and effective. The commercial showed that the paper brand is soft and more absorbent than other leading brands. It compared it to other leading brand showing that the same 200 sheets that charmin uses is more absorbent and softer.

What does the use of ethos, pathos, and/or logos tell you about the audience for this product/service?

This commercial targets family oriented audience. Its shows that caring and loving people buy this product for their family

Reference no: EM132729069

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