Ethnicity is a major factor for segmenting markets

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Reference no: EM131733124

True or false

1. Ethnicity is a major factor for segmenting markets.

2. Values are defined as rules that we learn through social interaction that specify or prohibit certain behaviors.

3. A person buying a boat would be unlikely to exhibit low-involvement buying behavior.

4. Business buyers are not influenced by emotional factors.

Reference no: EM131733124

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