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Ethics incorporating concepts from the field of marketing

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Reference no: EM133166764

Frame your topic as a business problem/challenge.

Discuss how marketing research is used to identify and exploit business opportunities.

Examine the role of ethics incorporating concepts from the field of marketing and psychology.

Discuss how combining marketing and psychology perspectives/methods would contribute to the resolution of the problem/challenge.

Include a limited quantitative discussion and analysis of the business problem/challenge (be sure to incorporate accurate calculations, estimates, risk analyses or quantitative evaluations of the problem/challenge).

Reference no: EM133166764

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