Ethics in marketing-use of technology in marketing

Reference no: EM1382446

1. Critically discuss some of the ethical considerations which marketing professionals face? How do these situations develop, and how should they be addressed? Be sure to include examples from your own experiences and your readings to provide support for your answer.

2. How has technology affected marketing? What types of activities, efforts and strategies does it make possible or more effective? Are there any types of activities, efforts or strategies which have been inhibited by technology? Be sure to include examples from your own experiences and your readings to provide support for your answer.

Reference no: EM1382446

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