Reference no: EM132624198 , Length: 1900 Words

Distribution and Retail

Assignment 1: Ethics and Sustainability in Supply and Distribution Channels

Preparatory Part - Formative Group Presentation

You will work in groups of 4 or 5, within your Seminar Class. You will select a specific physical product and study the product's supply chain from sourcing raw material to selling to consumers. The choice of product must be different for each group within the Seminar Class, and must be agreed with the Seminar Tutor. Only physical products can be chosen - e.g. mobile phone, hair shampoo, coffee, clothing, etc). Your group will present:
a. A summary (and map) of the key stages, processes and organisations involved in sourcing, producing, distributing and retailing the product.

b. Recent examples of FIVE practices in the supply chain that are having negative social and/or environmental impacts. Explain who is affected, and how.

c. A critique of the credibility of the sources of information used in the investigation.

Your group will have 15 minutes to present your findings on 12th or 19th March. Your Seminar Tutor will provide oral formative feedback on the day of the presentation and this will include advice of value to your subsequent individual report (below).

Assessed Individual Report

Choose TWO of the practices your group identified in (b) above, and address the following questions:

1. Provide a detailed account, and examples, of the two practices and the extent of the problems.

2. Discuss the current (or potential) social or environmental impacts of these practices, and why they should be reduced or eliminated.

3. Critically review how organisations in your chosen supply chain are changing their practices or mitigating the impact of the ethical and sustainability issues raised.

Assignment 2: Comparative Analysis in Retail Marketing

Assessed Individual Report

Choose two retailers in the same product sector and compare and contrast their approach to retail marketing. You should choose two retailers that have a different market position and target consumer. Your report should address the following questions:
• Briefly summarise the value proposition that each of the two retailers are offering to their specific target consumers.

• Critically compare and contrast how the two retailers design their stores - in terms of layout, atmospherics and merchandising - in order to engage with consumers. Provide diagrams and photographic images to support points made.

• Critically compare and contrast how these retailers use TWO of the following additional marketing elements to appeal to and convert target consumer - location, pricing, added value services, and/or marketing communications.

Attachment:- Distribution and Retail.rar