Reference no: EM132907082
Use book Media ethics cases and moral reasoning
Tenth edition
Clifford G. Christians
Mark fackler
Kathy Brittain Richardson
Peggy kreshel
Robert h. Woods
Assignment Content
Part I
Develop a 6- to 10-slide Microsoft® PowerPoint® presentation on public relations.
Apply the following approach in your presentation:
Identify a major public relations crisis as though you were a public relations consultant working to help a client.
Propose a crisis plan to the client to address the crisis.
Suggest what sort of attitude the client should convey about the crisis to improve the public's perception of it.
Part II
Write a press release or news story of the client's behalf, announcing the client's position on the public relations crisis discussed in your presentation. In addition to the press release,
What media would you approach to communicate the message?
What conflicting loyalties may exist in handling this crisis?
What is the effect of ethics and social responsibility on public relations in this particular situation?
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Considering Code of Ethics
: Considering the Code of Ethics of the American Association of Advertising Agencies, do you think ethical advertising is less effective, as effective
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Describe the eight components of the COSO ERM framework
: In fact, one possible approach to the paper is to use a question-and-answer format. Describe the eight components of the COSO ERM framework
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How does COSO define enterprise risk management
: Assume you have just been hired as a financial analyst by Tennessee Sunshine Inc. (TS), How does COSO define enterprise risk management
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Media ethics cases and moral reasoning
: If a public relations professional becomes aware of some harmful outcomes of his or her efforts, should he or she attempt to improve conditions or blow whistle
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Ethics and social responsibility on public relations
: What is the effect of ethics and social responsibility on public relations in this particular situation?
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Describe six basic factors or characteristics of business
: Explain how these business basics relate to the following terms Globalization, international division of labor, and multinational corporation
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What are six reasons risk management might increase
: Assume you have just been hired as a financial analyst by Tennessee Sunshine Inc. (TS), What are six reasons risk management might increase
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Introducing changes for organisation development
: Explain three types of training which are appropriate for introducing changes for organisation development.
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Operational objectives for implementing the mission
: Assume for any product or service of your own choice, in country, show how the political. Market and economic model will affect its strategy of operation.
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