Ethics and blogger, Policymakers are concerned that some

Ethics and blogger

Assignment Help Marketing Management

Reference no: EM13880354

Ethics and Blogger

Policymakers are concerned that some bloggers may not be disclosing the fact that they are being compensated for product or brand endorsements.

A good example of this is the Chanel short film-type blog starring Nicole Kidman. After it was released, everyone was talking about it, how well made it was, how expense it looked (and was), how beautiful Nicole Kidman looked. Chanel also associated itself with a glamorous actress, Nicole Kidman, which says a lot about Chanel as a brand. Chanel in itself is already a high-quality, glamorous and much sought after brand and pairing itself with an equally glamorous and sought after actress only reinforces its place as a leading high fashion brand.

Issues to Discuss:

1) Why might policymakers be concerned about this issue and the potential impact (if any) on consumers?

2) What are the advantages for the brand? to the consumer?

3) Should there be more regulation on this practice?

Short answers, 4-5 sentences per question.

Reference no: EM13880354

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