Ethical issues in marketing paper

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Reference no: EM13827019

"Ethical Issues in Marketing Paper"

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Exploring ethical issues in marketing is a unique method to develop marketing savvy. This exercise requiresthat you look at more than one side of an issue, develop arguments that support different positions and thencommunicate your findings, analysis and conclusion. Critical thinking abounds as does the use of logic andjudgment. Lastly, in doing this work, your own personal ethics will be explored as well.

Purpose: The purpose of this assignment is to explore how marketing and ethics intersect. The learning outcome are associated with this assignment are ethics, critical thinking, use of discipline specific knowledge and perspectives. Keep this in mind as you develop your paper.

Marketing Ethical Issues List:

1)Invasion of Privacy

2)Creating Demand for Vice (alcohol, gambling, cigs

3)Targeting Children and Elderly

4)Sex and Sizzle in Advertising

5)Deceptive Advertising

6)Use of Megadata in Marketing

To Do:1. You will be assigned one of the topics from the above list.2. Examine the issue using these two moral philosophies: Moral Idealism and Utilitarianism.3. Explore this area through research to gain expertise on the issue so you can integrate the marketingconcepts discussed in the text to the ethical issue.4. Prepare your arguments using the 2 philosophies. You must cite 3 resources.5. Develop and write your paper - 2 pages 11 point type, single spaced with footnotedcitations

Reference no: EM13827019

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