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Ethical considerations governing marketing practices

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Reference no: EM131458753

You will read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors.

Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile. ( Link to case https://studydaddy.com/attachment/44055/8f4xlrf7vl.pdf)

Then, draft a two-page paper by addressing each of the following items:

  • In your own words, how would you describe "ambush marketing"? Include two examples with your description.
  • What are the advantages and disadvantages (risks and consequences) of ambush marketing?
  • What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
  • Would you consider Bavaria Beer's ambush marketing an unethical practice or simply a competitive strategy? Explain.
  • Can ambush marketing be both intentional and unintentional? Explain.
  • As a leader of an organization, would you allow the practice of ambush marketing? Explain. Be sure to demonstrate a clear analysis as you address each question.

Use APA style to format your assignment.

Reference no: EM131458753

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