Ethical behavior pose serious marketing and business risks

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Race one motors is an Indonesian car manufacturer. An it’s largest manufacturing facility, in Jakarta, the company produces sub components at a rate of 305 per day, and it uses these sub components at a rate of 12,300 per year (of 250 working days). Holding costs are $2 per item per year, and ordering costs are $29 per order. What is the economic production quantity?

How does Uber’s India entry challenges illustrate how the loss of customer trust based on an incident in 2014 as well as ethical behavior pose serious marketing/business risks? Discuss some of the pricing constraints that are relevant to Uber’s challenges in India for UberGo. What might be viable promotional, network and/or channel strategies to support Uber’s value in India going forward?

Reference no: EM132265399

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