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Discussion
Unethical conduct is not necessarily illegal conduct, and the difference between ethical and unethical conduct can be difficult to spot. Using the Internet, identify an example within the last year of a company engaging in legal but arguably unethical conduct. Determine two reasons why this conduct could be deemed unethical and why you believe the company failed to make the right decision.
When it comes to legal conduct, where are laws found and what is the purpose of law? Which do you most agree with? If running a business, where should a business executive look to find and understand the law that governs their business?
Barehugs is popular loungewear that prides itself on its versatility. Last year, its net sales were $1,750,000 with cost of goods of $390,000. Taxes totaled $61,650. The company's expenses totaled $960,000. Calculate the company's net after tax pro..
Explain positioning strategy for custom made jeans
How about your archetype? How can marketers use the concept of archetypes- why do many believe this is a powerful concept? Which archetype are you?
Describe the role of marketing in our society and, based on the notion of performativity, discuss how marketing may influence contemporary consumption.
What are the known unknowns and the unknown unknowns of the project? How does the Project Manager neutralize these risks?
Write a research question within an area of communication research in which you are interested in answering, i.e., relational conflict, media messages.
Many companies are promoting products on The Cartoon Channel, and other channels offering children's programs, that specifically target children. Do you think such practice is unethical, or is it a good marketing strategy for focusing on building ..
What methods did Smart USA use to test market the Smart Fortwo car among prospective customers? - What trends are influencing the market potential of the Smart Fortwo car?
Conceptual Connection: Using the class discussion board, describe what would you do as a defensive strategy? Why
Compare financial strategies of the retailer and key competitors. In many cases, you will be dealing with a subsidiary or private company for which financial.
What new technologies are emerging that promise more profound changes for marketers in the next decade?
The impact of marketing strategies on small and medium enterprise - Innovation and marketing performance of SMEs
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