Estimation of the crime rate

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Susan owns a chain of four specialty electronics stores. Recently, she decided to open a new store. She is considering two cities for the location of that new store. Each of the cities has a population of approximately 200,000 residents. One of Susan's selection criteria is the crime rate. She remembers that one of the cities under consideration had a prominent murder trial about 5 years ago. Based upon that recollection, she believes that that city has the higher crime rate. What method of thinking is reflected in Susan's estimation of the crime rate based on her recollection of the prominent murder trial?

Reference no: EM132924532

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