Estimating a customers lifetime purchasing potential

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Reference no: EM13968935

Estimating a customer's lifetime purchasing potential is important because it helps marketers to:

make a quick sale on a product.

decide whether to place ads online or in magazines.

recognize that mass marketing is the best way to reach customers.

select the right channel of distribution.

devise long-range plans and strategies for building customer relationships.

Reference no: EM13968935

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