Estimates for audience coverage

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Reference no: EM133046092

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Problem 1. 

A company owns two refineries. Refinery 1 cost 1M per day to operate, and it can produce 400 barrels  of high-grade oil, 300 barrels of medium grade oil, and 200 barrels of low grade oils each day. Refinery 2  cost 1.25M per day to operate, and it can produce 300 barrels of high grade oil. 400 barrels of medium  grade oil, and 500 barrels of low grade oils each day. The company has orders totaling 25,000 barrels of  high grade oil, 27,000 barrels of medium grade oil, and 30,000 low grade oil. How many days should it  run each refinery to minimize its costs and still refine enough oil to meet its orders? 

Problem 2. 

The advertising company include television, radio, and newspaper advertisements. The costs and  estimates for audience coverage are  

 

Television 

Newspaper 

Radio

Cost per advertisement

100,000 

30,000 

15,000

Audience per advertisement

5M 

2M 

900,000

The total newspaper limits the number of weekly advertisements from a single company to ten.  Moreover, in order to balance the advertising among the three types of media, no more than half of the  total number of advertisements should occur on the radio, and at least 10% should occur on television.  The weekly advertising budget is 910,000. How many advertisements should be run in each of the three  types of media to maximize the total audience?

Reference no: EM133046092

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