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Estimated value creation for amazon prime members

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Reference no: EM133167725

PLEASE READ FIRST THE REMINDER BEFORE ANSWERING OR ASKING FOR REFERENCE!

"Amazon.com, Inc."

Reminder: The company's 2020 Annual Report (10-K Filing), specific information provided on the company's website or the link attached below, and your textbook's references to the company.

Textbook: Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble, and A. J. Strickland III, Crafting & Executing Strategy: Concepts and Cases, McGraw-Hill Education, 23rd edition, 2022, ISBN 978-1-265-02824-4.

Amazon 2020 Annual Report (10-K Filing) :

https://s2.q4cdn.com/299287126/files/doc_financials/2021/ar/Amazon-2020-Annual-Report.pdf

Questions on the 2020 Annual Report

1. For the purpose of updating the information provided in the case material, please prepare a tabulation indicating the revenues (net sales) in $B, the net income in $B, basic earnings per share, dividends paid, and total assets in $B with respect to the fiscal years 2016 to 2020, in that order.

2. Please review Jeff Bezos's Letter to the Shareowners in the 2020 Annual Report. Could you explain to a young friend of yours of how exactly Jeff Bezos estimated value creation for Amazon Prime members for the year 2020.

3. Jeff Bezos has always included in the company's Annual Reports his 1997 Letter to Shareholders (reprinted from the 1997 Annual Report). Why do you think he is doing this? And from whom do you think he got this idea? Also, please review Bezos' discourse on the company's fundamental management and decision-making approach. Offer full and accurate statements of the three aspects that impressed you the most, as a student of the discipline of strategic management. Also, please indicate why you were so impressed. Now, be very careful in the formatting of your answer for the purposes of clarity and ease of reading.

4. Please identify fully, clearly, separately, and in numbered fashion all the current and potential competitors of Amazon.com. Then, if you were to think about the application of Michael Porter's Five Forces Model for industry analysis, in what industry or industries would you say Amazon.com competes? (6 marks)

5. State the revenues in $B generated by AWS for the fiscal years 2019 and 2020. And what exactly is AWS all about?

Reference no: EM133167725

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