Estimated trial rate for mika new electric basketball

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Reference no: EM132047754

Mika is very optimistic about her company's newest product, an electric basketball. Participants in a simulated test market were asked how likely they were to try the electric basketball if it were available. Responses fell out this way:

40% Very Likely

20% Likely

15% Neither Likely nor Unlikely

15% Unlikely

10% Very Unlikely

Still, being cautious, Mika figures that only 70% of those choosing "Very Likely" will actually try, while only 49% of those choosing "Likely" will try. But Mika thinks that 16% of ALL OTHER responders will also try. Calculate estimated trial rate for Mika's new electric basketball. Report answer as a percent. Report 25.5%, for example, as "25.5". Rounding: tenth of a percent.

Reference no: EM132047754

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