Estimate the percentage of customers

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Assume you are working in the marketing department of Walmart. The company wants to supply a new brand of clothing. To make an informative decision, your manager asked you to estimate the percentage of customers who would be interested in the new brand. How do you approach this task? What assumptions do you need to make and what data do you need to collect? If your manager does not know anything about statistics, how would you interpret your results for him/her?

Reference no: EM132849177

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