Estimate the market potential of irish baby

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Reference no: EM13792431

Estimating the Market Potential of Irish Baby Formula Products in Chinese Market

The study aims at assessing the market potential of Ireland-produced baby formula products in Chinese market.

- The study also aims at analysing the competitive situation and the future trend of this market.

- A survey was conducted among the 150 current buyers of Ireland-produced baby formula products to find out their demographic features, psychological features and customer behaviour.

- Secondary data from The World Bank, Euromonitor, World Health organisation and industry reports were used to estimate the number of potential customers and sales.

- This report used "bottom-up approach" to estimate market potential, this approach will be elaborated in the Methodology part.

- Other players in this market were discussed.

- The factors which might influence this market were discussed. This mainly consists of political factors, economic factors and social factors.

- The future trend of this market was discussed based on the factors which might influence this market.

Reference no: EM13792431

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