Estimate the degree of market saturation for given location

Assignment Help Marketing Management
Reference no: EM13875433

Principles of Retailing

Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the "Assignment Format" page located on the Course Home page for specific format requirements.

Respond to the items below.

Part A: Categorize two food-oriented retailers using the width and depth of assortment classification system. Explain your category choice for each retailer.

Part B: What are the implications of the growth of combination stores and food-based superstores on the conventional supermarket? How can a conventional supermarket effectively compete against a food-based superstore?

Part C: Explain how a supermarket retailer can estimate the degree of market saturation for a given location.

Reference no: EM13875433

Questions Cloud

Is this fob shipping point or fob destination : In its annual report, American Eagle Outfitters states that its e-commerce operation records revenue upon the estimated customer receipt date of the merchandise. Is this FOB shipping point or FOB destination? If American Eagle were to change to the o..
Do you agree with this statement why or why not : Different strategies can and are used for different products and the life span of the product, and the consumers who buy the products, same theories for an e-retailer may work for the offline retail marketer. In addition, the offline market may b..
What are some of the uses of a budget : Rex, a budget officer, conducted a class for nonaccounting managers and program directors on the subject of budgets. Rex began the class discussion by asking, What are some of the uses of a budget?
How do you know that pressure is held constant : What happened to the volume of gas when the syringe was submerged in each water bath? Using the concepts discussed above, describe why this occurs, keeping in mind the definition of temperature.
Estimate the degree of market saturation for given location : What are the implications of the growth of combination stores and food-based superstores on the conventional supermarket and Explain how a supermarket retailer can estimate the degree of market saturation for a given location
What if the fabrication division had excess capacity : What if the Fabrication Division had excess capacity? How would this change the indicated transfer price? Why is the amount you determined considered an appropriate transfer price?
What marketing strategies would you establish : What marketing strategies would you establish to this effect & why would you think that Virgin brand would be successful in this already developed market
Do you consider this behavior to be ethical : Do you consider this behavior to be ethical? If not, what steps might you, as budget director, take to cut down on this padding?
Determine the productivity and personnel costs per employee : Calculate economic profit that could be more appropriate for service firms. Determine the productivity per employee, personnel costs per employee, and economic profit per employee.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd