Estimate the degree of market saturation

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1. Categorize two food-oriented retailers using the width and depth of assortment classification system. Explain your category choice for each retailer.

2. What are the implications of the growth of combination stores and food-based superstores on the conventional supermarket? How can a conventional supermarket effectively compete against a food-based superstore?

3. Explain how a supermarket retailer can estimate the degree of market saturation for a given location.

Reference no: EM132974613

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