Estimate rogue outdoor annual and monthly demand

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Reference no: EM132020971

Using the following information, estimate Rogue Outdoor's annual and monthly demand for adult hiking shoes:

• Number of 18-65 year old adults in market: 53,600

• Total percentage of adults who buy hiking shoes each year 10%

• Rogue Outdoor share of total hiker market = 25%

• Known number of avid hikers who buy 2 new pair per year: 600

• Rogue Outdoor share of avid hikers = 40%

• Known number of occasional hikers who buy 1 new pair per year: 2,650

• Rogue Outdoor share of occasional hikers = 30%

Reference no: EM132020971

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