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Estimate of the increase in average nightly revenue

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Question - A local Birmingham-area restaurant chain introduced a new summer menu in its Vestavia Hills location, but not its Mountain Brook location. Nightly revenue averaged $6,000 in Vestavia Hills and $4,000 in Mountain Brook before the menu change, but $7,000 in Vestavia Hills and $3,000 in Mountain Brook after the menu change. The difference-in-difference estimate of the increase in average nightly revenue attributable to the menu change is

A. $4,000.

B. $0.

C. $1,000.

D. $2,000.

In the previous question, the increase in average nightly revenue attributable to summer, rather than the menu change, is

A. $2,000.

B. $0.

C. -$1,000.

D. $1,000.

Reference no: EM132768894

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