Establishing threshold for communicating with employees

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Reference no: EM132294984

1. Which of the following factors is unique to B2B buying and is not typically found in B2C buying?

There are a limited number of large buyers, often geographically concentrated in a specific area.

Decisions are usually made by individuals.

Demand is based on consumer needs and preferences.

Buyers engage in limited-term or one-time-only relationships with many different sellers.

Most purchases are made at "list price" with cash or credit cards.

2. Establishing a threshold for communicating with employees about strategic planning, requires that managers:

a. To ask the right questions and gain a good understanding of business issues.

b. Gather a collective consensus of what the majority of percieves is the status.

c. Initiate a survey to solicit proposals.

d. Identify what current state to select those who are less resistance to strategic change.

3. Strategic communication planning turns vision elements to reality by implementing or assigning:

a. Project owners who assign a range of options to develop the objectives

b. Goals that align, identify and maintain the way things are currently done.

c. A preliminary set of work schedules within a timeframe

d. Actionable objectives having endpoint indicators.

4. Host countries may feel threatened by a foreign firm if the firm:

a. makes industrial goods

b. makes components for finished goods

c. is very large

d. advertises

5. International business should be concerned with ethics in decisions and operations:

a. due to growing pressure from the United Nations

b. due to growing pressure form the IMF

c. so as to not misuse their influence and power.

d. even though most political environments are based on the same value system

6. When a firm is selecting a brand name to use in a foreign country, it may be particularly important to research that culture's:

a. attitudes and values

b. aesthetics

c. religion

d. social organization

7. The principal basis for the international trade is:

a. language differences

b. political differences

c. cultural differences

d. price differences

8. The balance of payments for a country:

a. is a summary of economic transactions with other countries

b. is equivalent to the balance of trade

c. is reported in the same way for all countries

d. does not include an accounting of services

Reference no: EM132294984

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