Establishing a sound data and information infrastructure

Assignment Help Marketing Management
Reference no: EM13223037

You have been recently employed as the director of operations of a hotel. The hotel is in a relatively large city with many other comparable hotels in its vicinity. As part of your job, your responsibilities include:

  • Establishing a sound data and information infrastructure to support ongoing hotel operations.
  • Determining what data you should collect on an ongoing basis and how you should use that data to make effective decisions aimed at balancing high occupancy with high per-room profitability
  • Determining what information you will need to be able to effectively market your hotel
  • Establishing a basic monthly reporting infrastructure that will enable you to keep track of the key performance metrics

Create a Microsoft Word documentlisting three different operational functionsfor your hotel. Examples of hotel functions include setting daily room rates, attracting events (meetings, conferences, etc.), managing hotel material, etc.

-For each function, specify what data you would need to help you manage the function better

-how you would analyze the data (using one or more of the descriptive techniques)

-what type of data individual variables represent (e.g., interval)

-how you would tabulate or graph the data you collected for each function

-For example, to set daily room prices, you can use historical sales data to compute average daily prices, a measure of dispersion to estimate up-and-down volatility, and histograms to graphically illustrate occupancy rates associated with different price levels.

Reference no: EM13223037

Questions Cloud

Sources of innovation : "Sources of Innovation"
What you might do differently from a managers perspective : Discuss fully, the best strategic plan one of your employer's has (had) and the worst strategic plan one of your employer's has had. Do not name the organization, just use XYZ. Also, discuss what you might do differently from a manager's perspecti..
Explain the appearance of the solution : describe the appearance of the solution if drops of .01M AgNo3 had been added directly to the test solution and then centrifuged
What is the slope of a given short-run isoprofit curve : By analogy with household indifference curves, a short run isoprofit curve for a firm can be defined as the set of all combinations of wage rate and labor hired that yield a positive profit, so that for the short-run profit function f = P.f(L,K') ..
Establishing a sound data and information infrastructure : Establishing a sound data and information infrastructure to support ongoing hotel operations and determining what data you should collect on an ongoing basis and how you should use that data to make effective decisions aimed at balancing high occupan..
What is the ucl and lcl : Edwards Engineering has a new injection system for your countertop production line. Your process engineering department has conducted experiments and determined that the mean is 8.01 grams with a standard deviation of 0.03.
Explain the dissociation of the weak acid ha : Assume that the literature value for the heat of neutralization of a strong acid and a srong base is -56 Kj/mol. Use the following hypothetical values of delta H to predict the value of delta H for the dissociation of the weak acid HA and the weak..
Describe the make or buy option : How might a manager go about identifying the skills that the company will need in the future? (please be specific)
What are the advantages of using actual values : Five Debates over Macroeconomics Policy,  Economist John Taylor has suggested that the Fed use the following rule for choosing its target for the federal funds interest rate (r): r= 2% + p + 1/2 (y-y*) / y* + 1/2 (p - p*), Where p is the average of..

Reviews

Write a Review

Marketing Management Questions & Answers

  Explain ethical, legal and regulatory issues for itunes

Explain Ethical, Legal and Regulatory Issues for iTunes and How does Apple/iTunes handle issues regarding security, confidentiality and international problems

  Explainn important information about product liability

Explainn Important information about Product liability and Are there some who are bypassing or shirking their responsibilities as retailers or service providers in interstate commerce

  Explain methods of payment

Explain Methods of Payment and discuss what methods of payment you are willing to accept and the benefits and risks associated with each one

  Explain online gambling

Explain Online gambling and What types of concerns do we need to think about with online gambling

  Explain british airways- principles of marketing

Explain British Airways- Principles of marketing and competition and strategy and implementation and CSR

  Explain understanding middleware

Explain Understanding Middleware explain disadvantages of hosting an electronic commerce site on a host that is free or at a very low cost

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Explain e-business and nintendo wii

Explain E-business and Nintendo Wii and What is the e-Business lesson to be learned from the Nintendo Wii

  Explain vital information about business and the internet

Explain Important information about Business and the Internet and it would be possible for society to revert back to the times when there was no Internet

  Explain many experts believe that once an exchange

Explain many experts believe that once an exchange

  Explain the future of e-business

Comment on the future of eBusiness as it pertains to either integration with existing businesses or as a new model that will replace or supplement existing non eBusiness activity.

  Explain marketing and the managerial process

Explain Marketing and The managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd