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Establish starbucks as the premier purveyor

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Reference no: EM132686229

Question:

Assess the company's current Mission and Vision statement and explain your analysis of its strengths and weaknesses.

Starbucks:

MISSION: To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time.

VISION: To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.

Reference no: EM132686229

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