Establish social context in which material was produced

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Reference no: EM133775492

Assignment:

Students are to source either ONE image or text that focuses on the social aspects of communication and the ways people use language to achieve a specific effect (e.g to build trust, to create doubt, to evoke emotion).

Materials that are suitable for discourse analysis include:

· Books, newspapers, and periodicals

· Marketing material, such as brochures and advertisements

· Government documents

· Websites, forums, social posts and comments

· Interviews and conversations

When conducting discourse analysis, focus on:

1. Your motivations for selecting the source

2. Gather factual details of when and where the content was created, who the author is, who published it

3. Establish the social context in which the material was produced and intended to be received

4. The purposes and effects of different types of messages and the way they are interpreted by consumers

Approach to analysing the material

Closely examine various elements of the material - such as words, sentences, paragraphs, and overall structure. Analyse the selected material for statements that reflect or relate to values, beliefs, practices, and ideologies (personal and political).

Reference no: EM133775492

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