Establish rapport with customer

Assignment Help Operation Management

Reference no: EM132220845

This is a sem long project, proposing we are e-business idea, now working on sales strategy in market plan.....

Summary

Here is the idea that we present a web application that uses 3d printing technology for producing custom items like mobile gadgets, electronics peripherals, customs decorative artistry items etc.... For now, we assuming the production of custom mobile cases where the customer can interact virtually in designing his own mobile case with the application interface and order the custom good........

Business point:

Our company is a middleman we don't have 3D printers to produce a custom, we rely on local 3d printers store or industries to produce the custom. We are Business to business, where we connect retailers or customers with 3D printing industry.....

Question:

Now, Geographically we don’t have any specifications since we don’t have any locations for the customers to go to, but rather just use our website. However, since we are just a start-up company, for now, we will be focusing on Michigan customers...

I need a valid response for constructing the customer-oriented business agreement in four phases and emphasize the customer advantage

Phase- 1: Establish Rapport with Customer - by agreeing to discuss what the customer wants to achieve.

Phase-2: Determine Customer Objective and Situational Factors - by agreeing on what the customer wants to achieve and those factors in the environment that will influence these results.

Phase-3: Recommend a Customer Action Plan - by agreeing that using your product/service will indeed achieve what customer wants.

Phase-4: Obtaining Customer Commitment - By agreeing that the customer will acquire your product/service.

Emphasizing the customer advantage:

Must be Read: When a competitive advantage cannot be demonstrated, it will not translate into a benefit.

Must be Important to the Customer: When the perception of competitive advantage varies between supplier and customer, the customer wins.

Must be Specific: When a competitive advantage lacks specificity, it translates into mere puffery and is ignored.

Must be Promotable: When a competitive advantage is proven, it is essential that your customer know it, lest it not exist at all.

As its being the e-business idea, I don't know how to construct the agreement, with valid terms. So, Please give a valid response

Reference no: EM132220845

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