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Establish marketing objectives based on the results

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Question 1: Establish marketing objectives based on the results from the SWOT analysis. Marketing objectives must align with corporate objectives, modified by the company's resources. Objectives should include a date for the completion of the objective and the way in which success will be measured. For example: The company will expand its marketing efforts to include a new market segment of 21- to 29-year-olds.This will entail the development of a customized product by June 2020 that will address the specific psychographic and technological needs of this age group.This strategy is expected to attain a 20% growth in overall sales by January 2020.Customer loyalty (willingness to recommend the product) will increase by 30%.

Reference no: EM132781562

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