Establish marketing mix tactics

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Reference no: EM131782977

Develop Marketing Plan for Walmart in Nigeria:

Establish Marketing Mix Tactics

Product (features, branding, positioning, service, packaging, product modifications, core benefit)

Price (relative to competition, exchange rates, pricing strengths and weaknesses, positioning and price)

Distribution (intensity, type of retail store used, location, competition)

Promotion (sales promotion, advertising, advertising objectives, media used (be specific with the names of the magazines, TV programs, etc), message used (what is your slogan?), event promotion, Public relations)

Reference no: EM131782977

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