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Establish long-term goals and objectives

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Reference no: EM132039479 , Length: word count : 1050

Write a 1,050- to 1,200-word report on Taylor Guitars, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:

Establish Long-term Goals and Objectives

Generate an Organizational Chart of the company you selected.

Indicate the markets that the company will pursue.

Specify the unique value the company will offer in the selected markets.

Discuss the resources and capabilities that are required.

Analyze how the company will capture value and sustain competitive advantage over time.

Business Management Strategy

Consider Cost and Differentiation Advantages and select a Business Level Strategy. Describe the rationale for your selection.

Describe the Corporate Strategy in general. Investigate if any corporate strategy, such as Vertical Integration, Horizontal Integration, or others can be pursued by this company.

Investigate if Strategic Alliances are possible in the future.

Cite 3 scholarly references

Format your paper consistent with APA guidelines.

Reference no: EM132039479

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