Establish a new strategy and target market

Reference no: EM132541438

Assignment Two: SCENARIO BASED PROJECT

INDIVIDUAL VIDEO PRESENTATION AND REPORT

Task Description
• This SCENARIO BASED PROJECT is a major assessment carrying 50% of the marks for the subject. It is here that students will learn to align the pedagogy with the demands of the workplace.

• The project is a rigorous and robust indication of the student team's ability to integrate theory and application and explain concepts, situations and outcomes by way of analysis.

• Critical-reflection, consistent engagement and research skills are required by the student team to arrive at an acceptable solution to the one selected industry problem/opportunity at the core of their project.

SCENARIO BASED PROJECT: CITI Hotel

The Scenario
CITI Hotel in the CBD has been gradually encroached on by new apartments and high-rise office Buildings. With the COVID-19 pandemic and declining occupancy rates, the Board has decided on rebranding and developing a new business strategy. The Hotel (in the CBD) also requires maintenance work and refurbishment. The CITI Hotel has 12 floors with 3 floors for restaurants, event halls, gym, offices, 2 kitchens, and a large banquet kitchen. However, with the declining occupancy rates due to current external factors, the Hotel requires your expertise to apply your managerial skills and knowledge to address the situation.

Your Challenge
• Establish a new strategy and target market,
• Fill the hotel with guests at profitable prices,
• Maximize the outstanding banquet facilities,
• Keep operations running smoothly to ensure
• Your overall goal is to increase the hotel's profitability, customer satisfaction, and employee satisfaction.

The scenario is time-based, with guests and groups constantly evaluating your hotel against options based on custom quotes for groups, service and customer levels, room types, sustainable facilities, staff relations, physical resources, etc. They must show how this could contribute to the organisation's bottom line (financially) and could improve the brand image. This requires a action plan template.

Task Length: Minimum 5 Minutes and Maximum of 10 Minutes
Submission: LMS Dropbox & Forum Discussion Board (Questions & Answers Discussion)
Task Requirements:
• The assessment outcome is presented by the student via a video (20%)
• The video presentation should include the actual evidence of the issues (eg research carried based on video cases, case studies), the proposed solution and its intended outcomes.
• There will be Forum Discussion Board (Questions & Answers) after the presentation.

Task Requirements:
The students are expected to write 2500 to 3000 words business report by critically evaluating the
• Strength, Weakness, Opportunity, and Threats (SWOT),
• Target Market,
• Pricing strategies,
• Acquiring physical asset for banquet facilities,
• operational plan to measure organisational performance.
• Support your analysis with statistical data & research data

Attachment:- Scenario Based Project.rar

Reference no: EM132541438

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