Establish a hierarchy of goals for your product

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Reference no: EM133391006

Question: Establish a hierarchy of goals for your Product - Green Drive mobile application.

Vision.
Mission.
Strategic Objectives.
Note: Please add references at the end.

Explanation for Green Drive:

We have a product idea that we would like to use for our term project. GreenDrive is a mobile app which comes under the Service based that promotes environmentally friendly and sustainable transportation solutions.

We came up with the idea for GreenDrive after noticing the growing concern for the environment and the necessity for sustainable mobility alternatives. With the increasing number of cars on the road, rising greenhouse gas emissions, and the negative effects of pollution on our health, it is critical to find ways to encourage people to choose environmentally friendly modes of transportation such as cycling, walking, carpooling, and public transportation.

The GreenDrive app will tell users about numerous sustainable transportation options accessible in their area, such as real-time information on public transportation timetables, bike-sharing programs, and carpooling opportunities. Users will also be able to track their own carbon footprint depending on their mobility choices, as well as receive advice for how to lessen their environmental impact, using the app.

GreenDrive will earn revenue through collaborations with sustainable transportation providers and targeted advertising from environmentally conscious businesses. For a nominal subscription charge, the app will also include premium services such as personalized travel planning and unique savings on sustainable transportation solutions.

The market potential for GreenDrive is substantial, as more people become aware of their environmental effect and seek ways to lessen it. According to a Global Sustainable Investment Alliance analysis, sustainable investment assets increased by 34% between 2016 and 2018, demonstrating a considerable demand for environmentally friendly products and services.

Finally, we feel that GreenDrive is a viable product that satisfies a growing demand for environmentally friendly mobility alternatives. We are certain that a comprehensive plan for launching and developing this product can be devised with a clear revenue model and huge market potential.

Reference no: EM133391006

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