Reference no: EM131609192

Question: I need a summary worth 10 0 words about this article that i have written below. the summary would be in the intro.

For the past few years, research on consumer perception has been driven by theoretical models and the need to establish a framework that allows organisations to move from functional model to a product design that enables them align products and services to demands in the market. Thakur and Srivastava (2015) conceptually and empirically discussed consumer perception by establishing ways in which innovativeness can be adopted as a variable to positively influence online retailing where there is perceived risks. Many hypotheses regarding consumer perception appear to be not well grounded on theories and evidence-based practice because thesis statements from earlier studies indicate that consumer perception is about understanding factors that affect consumer decisions about products and services and finding appropriate measures to influence such decisions. Contrariwise, qualitative and quantitative research methods Thakur and Srivastava (2015) adopt tests variables to indicate that theories play significant role in consumer perception. That is, their systematic review to adopt a conceptual model support the fact that perception from consumers is about theories such as price perceptions and social judgement.

The research's case study on online shopping in India perceptions from consumers is about validating factors that influences consumer behavior. While different studies and approaches have been hypothesized to provide connectedness between consumer perception and behaviors, the main weakness in these studies is that theymake no attempt to conceptualise perception with consumer behavior. Thakur and Srivastava (2015) on the other hand, underscore this point illustrating that consumer innovativeness is an essential factor that improve online retail. Their empirical data further support their research hypothesis that indeed, consumer behavior goes hand in hand with perception.