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Establish a focused strategy

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What are three groups (demographic, geographic, or other) that a firm might target to establish a focused strategy? Why would the business choose one of these groups (e.g., what makes these groups attractive to marketers?). Also, explain the potential risks of targeting these groups.

The three groups a firm may target to establish a focused strategy are Demographic, Geographic or Psychographic to establish a focused strategy. A company would choose one

What is an example of a business that you think is too narrowly focused? How might it change its strategy or target to be more successful?

Reference no: EM131103240

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