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Essentials of marketing research regarding survey research

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Reference no: EM133349645

Assignment:

Read the required sections and The Essentials of Marketing Research regarding survey research and observation as well as the article The 4 Ps of Marketing, and in your initial post address the following:

  • How would you use survey research to gain insight into your target market and the demand for your product concept? Explain your reasoning.
  • How would you use observation to gain insight into your target market and their demand for your product concept? Explain your reasoning.
  • How will you apply the 4 P's of marketing to promoting your product concept?

Reference no: EM133349645

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