Reference no: EM132287526

1. What is one essential difference between catalog selling and store retailing:

Catalogs rarely present repeat items

Carry-over time is shorter for catalogs than for stores

Stores use sales-per-square-inch to measure productivity

Catalogs sales are more likely to encounter problems with fit and quality

2. A major factor shaping the retail industry is technology advances. In what specific areas is the most change occurring:

Web design and development

Shopping services and virtual world development

Customer relationship management, database segmentation, and marketing automation

Merchandising systems and store layout design

3. Why are catalogs still an important channel in a multi-channel strategy?

Catalogs’ production and distribution are expensive

Catalogs drive customer to other channels (i.e. ecommerce website) and favor multi-channel sales

Social media sale conversion rate is not easily measurable

Customers have more products’ information on catalogs.

4. When distinguishing direct marketing from direct selling it is important to acknowledge that:

Direct selling is less dependent on human contact than direct marketing

Direct marketing involves contact inside a retail store

Direct selling depends on in-home-or-office parties, demonstrations and one-on-one selling

Direct marketing advertising pieces do not need to stress immediacy of selling