Essential criteria in evaluating market for potential entry

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1. What is the Walt Disney Company's internet and social media marketing approach today? I must address the strengths and weaknesses, then make recommendations on how it can be improved with at least cited 3 references to support this section.

2. What are the essential criteria in evaluating a market for potential entry?

3. What are the advantages and disadvantages of all of the forms of market entry, e.g., exporting, licensing, franchising, etc., and what are the key variables in determining which of the entry strategies to use?

Reference no: EM132245972

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