A bare Pass D- Work of bare pass standard which demonstrates evidence of achieving the requirements of the learning outcomes, but only to a limited degree. Broadly acceptable command of academic / professional conventions appropriate to the discipline. A marginal Fail F+ Work which indicates some evidence of engagement with the learning outcomes but which contains some significant omissions or misunderstanding, or otherwise just fails to meet threshold standards. A Fail F Evidence included or provided, but missing in some very important aspects. Poor command of academic / professional conventions appropriate to the discipline.

A very strong Pass OR Bare/Basic Merit C- Work of capable quality which contains some of the characteristics of the grade above in relation to the relevant learning outcomes. A strong Pass D+ Work of satisfactory quality which demonstrates evidence of reliably achieving the requirements of the learning outcomes, but to a limited degree. Acceptable command of academic / professional conventions appropriate to the discipline. A Pass D Work of broadly satisfactory quality which demonstrates evidence of achieving the requirements of the learning outcomes, but to a limited degree. Broadly acceptable command of academic / professional conventions appropriate to the discipline.

A very strong Merit B Work of commendable quality which demonstrates good, robust and convincing evidence appropriate to the task or activity. Strong command of academic / professional conventions appropriate to the discipline. A strong Merit B- Work of good quality which contains most, but not all, of the characteristics of the grade above in relation to the learning outcomes. A clear Merit C+ Work which clearly fulfils all the criteria of the grade below, but shows a greater degree of capability in relevant intellectual/subject/key skills. A Merit C Work of sound quality which demonstrates evidence which is sufficient and appropriate to the task or activity. Sound command of academic / professional conventions appropriate to the discipline.

An outstanding Distinction A+ Work which fulfils all the criteria of the grade below, but at an exceptional standard A very strong Distinction A Work of distinguished quality which demonstrates strong, convincing and consistent evidence appropriate to the task or activity. Rigorous and authoritative command of academic / professional conventions appropriate to the discipline. A clear Distinction A- Work of very good quality which displays most, but not all, of the criteria for the grade above in relation to the learning outcomes. A Distinction B+ Work of highly commendable quality which clearly fulfils the criteria for the grade below, but shows a greater degree of capability in relation to the relevant learning outcomes.

All written assignments include clear guidance on the maximum amount that should be written in order to address the requirements of the assessment task (a ‘word limit’). If the submission exceeds the word limit by more than 10%, the submission will only be marked up to and including the additional 10%. Anything over this will not be included in the final grade for the item of assessment. Abstracts, reference lists, and footnotes are excluded from any word limit requirements. Where a submission is notably under the word limit, the full submission will be marked on the extent to which the requirements of the assessment task have been met. Generally speaking, submissions under the word limit fall short of the requirements of the assessment task.

Assessment breakdown The reflective essay will be marked on the following 5 criteria. The weighting shown is out of the total grade for this assessment. 1. Identification and analysis of macro and micro-environmental influences. 35% 2. Analysis of the internal business environment. 25% 3. Reflection on the usefulness of an academic model. 25% 4. Contextualisation of arguments on the relevant sub-sector. 10% 5. Correct use of Harvard referencing and suitable essay structure. 5%