Reference no: EM133184027

1. Prepare a comprehensive research essay on a Tourism or Hospitality current event/hot topic of your choice. (Digitizing customer experience)
2. Define this current event or industry trend completely.
3. Research and evaluate how this topic/event/trend has come to be an influence on the industry.
4. Using real-world examples, define how this trend or event is affecting the industry today. Include both positive and negative effects it may be having on the industry.
5. Include future implications and potential impacts on the industry for the short term and long term future. Include how this affects marketing strategies, service strategies, and actual and potential management strategies to deal with this topic

Digitized guest experiences are a hot topic emerging in the hospitality industry. The digitized guest experience involves the use of technology in the operations of the hospitality industry, and this includes the use of apps by hoteliers to manage the services offered to their customers. Digitized services in the hospitality industry include technology-assisted options such as mobile check-in and contactless payment processes that enable fast and efficient services. The use of biometrics in customer identification also plays a critical role in digitizing customer services in the hospitality industry. Through digitization, the tourism industry has undergone rapid changes that have shaped its goals; this trend appears to gain more momentum in the industry through various innovations and inventions that are happening from time to time.