Reference no: EM13338440

I wrote an essay about G1 phone, its promotion, competitor andpricing, shelf space, and advertisment.

I would like this essay to be corrected.

it is due today 11:30 am, i am sorry for sending it latebut i just heard about you nad i just regesterd and became memmber,next time i will send it as soon as i can!!

G1

`A music player, camera, web browser, e-mail and phone are in asingle device. The Google G1 phone is unique not because it offersanything fundamentally new, but because it brings together almostall of the currently separate portable consumer gadgets into asingle well designed package driven by a powerful and intuitiveinterface. G1 is manufactured by Google company and distributed byT-mobile. This cell phone has many thing to do to success and to benumber one in cell phone industry such as competition and pricing,advertisement, promotion, and shelf space.

1 competitor and price

There are many competitors in the United State to g1. Iphone isthe most powerful competitor to G1. G1 tries to compete Iphone bybuilding many features and pricing. There are many features thatGoogle tries to compete iphone with, such as storage, features, andpricing. G1 has 2GB built in and removable SD card whichextends to 32GB, while Iphone has only 8 or 16 GB built in. thereare many features that the customers wonder with when the makecomparison; The big difference that attract the customerbetween G1 and iPhone is how to install music, videos, games,and productivity applications on the phone. The iPhone hasiTunes, mobile iTunes which is software that is required for mediato be installed; in other words, iPone users can not install anyprogram without iTune software. Things work differently with G1.The G1 doesn't require a desktop software program similar to iTunesto add content to the phone. Content can be added via a removablestorage card. In addition, there are other features that G1 exceedsiphone. G1 camera is 3 MP while iphone is 2MP, and G1 hastouchsecreen and physical keyboards while iphon has onlytouchsecreen keyboard. A price is the formal expression of thevalue of an exchange and is the most important aspect tocustomers. The G1 will cost $180 with two-year contract withT-mobil. On the other hand, iPhone will cost $200 with two-yearcontract with At&t.

2 advertisement

Recentaly, G1 sends a message that includes the name of itsproduct and how that product could potentially benefit theconsumer. G1 is growing rapidly in the marketplace because of itsadds. Google is obviously a major player in online advertising andanything they do in the mobile space will have an impact. SinceGoogle is the biggest search engine, they can make hundreds ofadvertisements online to influence the people and there aremillions of people who use Google. As a result, Google can convincea lot of people by advertising.

3 promotion

G1 is disseminating useful information of its product.Promotion is one of the four key aspects of the marketing mix. G1promotes a huge promotion in the media such as, tv, radio, internt,and newspaper. Furthermore, it increases its sales by promotionother ways. Giving the customers the inside scoop. For example, Iwent to retail store and picked up the g1 phone, the salespersoncame to me and explain everything to me regarding to phone’sfunctions and so on; he said that they have an offer next week ifyou buy the cell phone you will get headphone, protection cover,multi charger (car and home) and spare battery. Consequently, Icame with friend of mine and we bought the phone. Additionally, g1gives the customers the inside scoop by emailing or event textingthem. Another way that g1 increases its sales is to encourage theirstaff sale.

4 Shelf space

I have gone to Best buy, Radio Shake, and T-mobile what Inoticed is G1 phone has special shelf space. Before I enteredT-mobile, I noticed that there were a lot of g1’s signs andoffers which were displayed on the shopwindow. When I entered, G1was offered in a remarkable section by itself so it can attract thecostumers and it was surrounded by its catalog, offers, and somereading materials such as cost, features, and colors. Its shelfspace was significant and the company realizes that Gaining shelfspace is a guiding principle for its business.