Reference no: EM133094536
ES985 Operations Strategy for Industry - University of Warwick
Introduction to the PMA task
Your PMA task is to undertake an Operations Strategy analysis of a leading company from the ‘Pharmaceuticals & Healthcare' industry from a Marketline ‘industry profile' report. Marketline has a range of industry profile reports for ‘Pharmaceuticals & Healthcare' for different regions (e.g. Global, Europe, Asia-Pacific) and for individual countries (e.g. UK, China, India). Each report includes overview information on the leading companies in that particular geographic area. The University of Warwick's Marketline database can be accessed via:
The PMA Task
Using your IMA presentation as a template create a written assignment of 4000 words developed around a similar range of models and frameworks from the module supplemented with your additional reading.
In your discussion around the models and frameworks critically analyse and assess the various patterns of strategic decisions and operations strategies adopted focussed on the performance objectives and the operational activities of the organisation. Such actions should be set in a way that give(s) maximum satisfaction to the customers or clients.
Complete your assignment by creating an Operations Strategy Matrix of your selected organisation.
Learning outcome 1: Define operations strategy and its importance in an industrial business.
Learning outcome 2: Explain how operations strategy integrates, aligns and interacts with other company strategies.
Learning outcome 3: Describe the impact of operations strategy at different levels within the organisation.
Learning outcome 4: Recognise the need to measure the performance of the operations strategy and identify suitable areas for measurement.
Learning outcome 5: Discuss and give examples of how operations strategy can be formulated.
Learning outcome 6: Appraise and question different companies' operations strategies and draw conclusions from the information.
Learning outcome 7: Select appropriate practices for implementing operations strategy in different environments.
Learning outcome 8: Apply some of the tools and techniques learnt to case study material.
As a postgraduate level student in WMG you may have some concerns about your ability to write at the high standard required. This short guide is intended to provide general guidance and advice. It is important that if you have any questions you discuss them with your module tutor. Remember, in writing your PMA you need to meet the expectations of the reader and university.
A good PMA generally requires you to answer the question and to include...
1. A title, with your student number, module, lecturer's name and any other documentation required by the university.
2. A table of contents and no abstract.
3. An introduction which acts as a ‘map' to the rest of the document, describing the aim or purpose of the work and explaining how this aim is achieved.
4. Evidence of an appropriate level of background reading of relevant texts.
5. Evidence of systematic and clear thinking, indicative of good planning and organisation.
6. Writing which makes sense, is clearly and carefully presented (proof-read and grammar checked).
7. A critical style of writing which compares and contrasts the main theories, concepts and arguments with conclusions that are based in evidence presented.
8. Support your analysis with in-text references to appropriate references sources using the Harvard referencing system.
9. A logical and well-defined structure with headings and subheadings.
10. Clearly labelled and well-presented diagrams and other graphics that are discussed in the text.
11. Adherence to usual academic standards including length and a timely submission.
12. A reference list in which every source that is cited in the text is listed.
Your work will be assessed against the following criteria:
Knowledge - your work should show knowledge of the module content.
Understanding - your report should demonstrate a comprehensive understanding of operations strategy.
Insight - your report should show an ability to analyse the operations in the light of the module content and your own further and wider reading.
Clarity - your report should be well structured and clearly presented.
Report structure
• Standard University Front Sheet
• Table of Contents
• Introduction
• Main Body of Report
• Conclusion
• Recommendations
• References - use the Harvard style, not included in word count
• Appendix - not included in word count
Attachment:- Operations Strategy for Industry.rar