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Eric seeks to trademark the name McJobs for his international company that is a broker for employment agencies catering to finding employment for entry level jobs. What is the process Eric must follow to secure, register, and maintain this trademark? Submit your answers in a 1-page (body minimum) paper using APA format.
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Explain How technology has impacted marketing and What types of new technologies are organizations using to market their products and services to both buyers and sellers
answer the following questionsthis examination accounts for 60 of the course assessmentyou are permitted to use your
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Using appropriate sources, identify their existing marketing strategy and value creation process and research, analyse and evaluate the key strengths and weaknesses of their existing marketing strategy
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Choose an aspect of consumer buying behaviour theory from the list below. Carry out a critical investigation of how it can be used advantageously in the marketing of a product/service/brand* of your choice.
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