Equipment looked at future prospects for his business

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Reference no: EM132218279

When Michael Williams, operations director of Antwerp-based Construct-it Equipment looked at future prospects for his business, he didn’t like what he saw. The company’s main revenue came from hiring out pneumatic hammers to the construction industry. But, in the next few years, these hammers will be phased out when new noise and environment regulations come into effect in Belgium.

Michael Williams decides to take the initiative by developing a new environmentally friendly hammer which makes less noise.

In a essay advise Michael Williams on how he should manage the new product development process by the following below:

1. What kind of new product he would should create ?

2. What is the risk involved and how can it can be reduced?

3. is this a simple new product?

4. Who are the customers- are these consumer buyers or organizational buyers or both? etc.

Ensure that you apply the principles to the case.

Reference no: EM132218279

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