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Environmental trend trackers and opportunity seekers

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Reference no: EM133378439

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1. According to Armstrong and Kotler (2020), " Marketers must be environmental trend trackers and opportunity seekers". Describe the environmental forces that affect a company's ability to serve its customers. What takeaways can you derive from this video regarding the impact micro and/or macroenvironmental forces can have on creating and building successful business relationships with target customers?

2. Recently, the Coronavirus presented as one or more of these forces. Name the forces which came into play with the Coronavirus pandemic and discuss your observation of a small, medium, and/or large company's reaction to the marketing environment created. Did the company appear passive, proactive or reactive? What is the basis for your opinion?

3. What is your prediction on how the Coronavirus pandemic has or will affect buyer behavior and how it has or will change marketing? How will it affect a company's international marketing decisions and its approach to entering international markets? Will this event impact how marketers view the importance of environmental sustainability?

Reference no: EM133378439

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