Reference no: EM13950966
Deliverable Length:750-1,000 words
Now that you've analyzed the environmental situation and established who is in the target market, it is time for product development. The new product is mobile phones. Product design is crucial because new products are being introduced every day. So, while other people focus on that aspect of development, you turn your attention to branding.
This morning, walking into the office, you greet Michelle who says, "I'd like to meet with you tomorrow to develop the branding strategy for the new product. Let's meet for a working lunch and brainstorming session."
"That sounds great," you reply. "I'll schedule the meeting and order in lunch."
Entering your office, you begin to think about the items that you will be discussing during tomorrow's meeting with Michelle.
We haven't even come up with a product name yet, you think. We also need to work on an advertising slogan or tag line. You know that Michelle has an extensive background in marketing, but you really want to make a good impression and bring a sound branding strategy to the meeting. How are we going to distinguish our product from our competitors? What are the benefits that we are going to highlight in our brand that will meet the needs or wants of our target customers?
You create the following list of items that you need to address:
- Product name
- Advertising slogan or tag line
- Product attributes
- Product benefits (Please follow the directions provided within the assignment. Also, do not write in the 1st person. Be sure to include references)
|
How can we apply the concept of time value of money
: How can we apply the concept of time value of money in evaluating a mortgage?
|
|
Scheduling from various tools available
: You need to select a tool for project planning and scheduling from various tools available in the market. What factors would you consider in selecting the most appropriate software tool for your company? Based on the stated factors, how will you c..
|
|
How the event is likely to affect gdp
: How each of the following event is likely to affect GDP, Environmental laws prohibits the firms from emitting pollution, Strikes by trade unions and discovery of new seed increases farm harvest
|
|
Write a description of the troubleshooting event
: How could you have improved the effectiveness of your troubleshooting strategy?
|
|
Environmental situation and established
: Now that you've analyzed the environmental situation and established who is in the target market, it is time for product development. The new product is mobile phones. Product design is crucial because new products are being introduced every day. ..
|
|
Should the conclusions between the two tests consistent
: Should the conclusions between the two tests consistent? Why or why not? If the conclusions are not consistent, which one would you agree with and why?
|
|
How many cubic centimeters will the volume be increased
: A box whose volumeis 80cubic cm has length,width,height in the ratio 1:2:5 if each of the length,width,height is increased by 2cm how many cubic centimeters will the volume be increased?
|
|
Determining the court familiarization
: To conduct this search, enter the words "court structure" followed by the name of your state into your web browser.
|
|
Create internet site to market a hot air ballooning business
: You are to create an Internet site to market a Hot Air ballooning business called "Hot Air - We're Full of It!" that operates in the Melbourne market, but books exclusively on the Internet.
|