Reference no: EM132581624
You will perform an environmental scan for your target company.
Choose an organization according to the following:
Current employer
Most recent or former employer
Place of business that you have patronized or have been familiar with over a long period of time.
Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.
Write a environmental analysis in which you include the following:
1. Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
2. Evaluate the company's external environment.
3. Assess the company's general environment.
4 .Evaluate the organization's industry operating environment.