Environmental scanning important activity for marketers

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1. There are instances in which a marketing researcher wants to see if there is a relationship between the responses to one question and the responses to another question in the same survey. Identify the four types of possible relationships. Discuss how they are differentiated.

2. laws governing payroll (overtime/minimum wage/gender pay difference). Discuss how these laws affect you and your family. Please be specific.

3. Why is environmental scanning an important activity for marketers?

Reference no: EM132133615

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